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Lemon Good CEO and former basketball coach Yanni Hufnagel needs to alter how folks take a look at single-serve drinks.
At the moment’s customers are much less swayed than ever by the advertising efforts of massive soda firms. The writing is already on the wall in the case of how a lot sugar, synthetic coloring, and different dangerous elements are in sodas like Coke and Pepsi. Even sports activities drinks like Gatorade are extremely excessive in sugar, which contributes closely to coronary heart illness, diabetes, and different critical well being situations.
Enter Yanni Hufnagel’s Lemon Good, a deliciously wholesome various.
How Lemon Good Was Impressed
Hufnagel instantly seemed to the big-name, performance-enhancing or vitamin-enhanced waters to see what was already in the marketplace and what wanted to be improved. Primarily, he favored what Bai did with espresso fruit as an antioxidant, a naturally-occurring compound that helps to stabilize free radicals and forestall them from inflicting cell harm.
Pomegranate, acai, and lemon are additionally antioxidants, and Hufnagel already acknowledged how effectively lemon pairs with water. When mixed with pure plant sweeteners, he believed that lemon water may very well be as scrumptious as a fruit juice or soda with out the dangerous elements.
His days as a basketball coach already gave him a good suggestion of what athletes search for in hydration options. Yanni Hufnagel dedicated himself to making a refreshing, low-calorie and sugar-free drink that supplied quick-absorbing nutritional vitamins and minerals with out sucralose, aspartame, or a humorous aftertaste.
Low Price Is Key
Hufnagel additionally needed to ensure his firm’s drinks have been priced so they might be accessible to everybody. That began with retaining his elements easy and easy. “What’s onerous to treatment is you probably have an costly ingredient deck,” he mentioned. “The American shopper remains to be purchasing worth.”
Value was just the start of his method with Lemon Good. Hufnagel famous that profitable firms have a multi-tiered method to cater to buyer expertise. “The 4 P’s that I contemplate paramount to profitable within the beverage enterprise are product, worth, packaging, and folks,” he defined. “We acquired that proper early on.” That a lot is obvious with Lemon Good’s vibrant, colourful packaging and fashionable look. Flavors embody classics like Simply Lemon and Pineapple Coconut and unique ones like Strawberry Ardour Fruit, Dragon Fruit Mango, Peach Raspberry, Blueberry Acai, and Kiwi Star Fruit.
Hufnagel retains his rivals on their toes by producing a superior product. “There’s nothing within the class with our taste profile, the freshness of our taste profile, our dietary deck, and 0 sugar. We’re bottled in 100% recycled plastic, and we’re natural. I believe we’ve acquired magic contained in the bottle. When folks drink the model, they arrive again in a giant manner, and the information means that,” he mentioned.
What’s Subsequent For Lemon Good
The way forward for Lemon Good is brilliant because of Yanni Hufnagel’s distinctive perspective and dedication to high quality. The product is at present accessible in all kinds of retail institutions together with Complete Meals, Publix, and Greenback Basic. The Lemon Good model is at present valued at greater than $100 million, and Hufnagel has his sights set on acquiring a $5 billion valuation.
This determine could seem unattainable to realize, however a take a look at the sale of vitaminwater to The Coca-Cola Firm in 2007 for $4.5 billion suggests the quantity is definitely fairly cheap, particularly when taking inflation under consideration. And the best way Hufnagel plans to attain these targets is already set in movement. “We’re going to alter the best way folks drink water,” he mentioned. “My coronary heart needs this model to be ubiquitous. Typically you get one alternative to construct one thing that may be ubiquitous in the best way that Lemon Good will be.”
About Yanni Hufnagel
Earlier than beginning Lemon Good, Yanni Hufnagel was a profitable highschool lacrosse captain and males’s collegiate basketball coach. He coached a number of notable groups together with the Golden Bears on the College of California, Berkeley, the Commodores at Vanderbilt College, the Wolf Pack on the College of Nevada, Reno, the Harvard College Crimsons, and the College of Oklahoma Sooners.
Yanni obtained a bachelor’s diploma in Industrial Labor and Relations, the place he realized many abilities that will come to learn him later as a profitable entrepreneur. As a boy, he grew up in Scarsdale, New York in a Jewish household and has loved sports activities and athletics all through his life.
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