Within the digital age, social media has emerged as a robust instrument for manufacturers to attach with their viewers, showcase their merchandise, and construct a loyal buyer base. Instagram, with its visually charming platform, has turn out to be a focus for manufacturers trying to make a big impression on this planet of social media advertising and marketing. 

On this complete article, we’ll delve into the realm of Instagram to unveil the most well-liked manufacturers which have efficiently mastered the artwork of social media advertising and marketing on the platform. We may also contact on what number of new Insta followers every of the accounts have and the way they’re attracting new audiences.

The Anatomy of Model Success on Instagram

Earlier than we dive into the checklist of the most well-liked manufacturers on Instagram, it’s important to grasp the components that contribute to their success:

Compelling Visible Content material:

Instagram is a visual-first platform. Profitable manufacturers on Instagram spend money on creating visually interesting content material that resonates with their audience. Excessive-quality images and movies are the cornerstone of their Instagram presence.


Manufacturers that preserve authenticity and transparency of their messaging are likely to garner extra engagement and belief from their followers. Sharing behind-the-scenes glimpses, user-generated content material, and candid moments humanizes the model.

Viewers Engagement:

Lively engagement with followers by way of feedback, likes, and direct messages builds a way of group and loyalty. Manufacturers that reply promptly to inquiries and suggestions foster stronger relationships with their prospects.

Strategic Use of Hashtags:

Hashtags categorize content material and improve discoverability. Profitable manufacturers leverage related and trending hashtags to broaden their attain and entice new followers.

Now, let’s uncover the most well-liked manufacturers on Instagram:

  1. Nike (@nike)

Nike, the enduring sportswear model, tops the checklist with over 160 million followers. Nike’s Instagram is a testomony to its dedication to athleticism, that includes high-energy sports activities content material, inspiring athlete tales, and beautiful visuals. The model’s engagement with its international group of followers is unparalleled, with Nike utilizing its platform to advertise inclusivity, variety, and empowerment.

  1. Adidas (@adidas)

Adidas, one other main sportswear big, boasts an Instagram following of over 35 million. The model’s account is a mix of modern product showcases, athlete partnerships, and a celebration of sport tradition. Adidas excels in storytelling, with every put up conveying a robust message about ardour and perseverance.

  1. Chanel (@chanelofficial)

Chanel, the luxurious style home, has amassed over 60 million followers on Instagram. The movie star model is understood around the globe and their feed is a visible feast of high-fashion, class, and timeless type. Chanel masterfully combines product promotion with inventive storytelling to create an immersive model expertise.

  1. Starbucks (@starbucks)

Starbucks, the world-famous espresso chain, connects with over 24 million followers on Instagram. Starbucks’ account is a showcase of its merchandise, seasonal specials, and occasional tradition. The model’s intelligent use of user-generated content material and interactive tales encourages buyer engagement.

  1. H&M (@hm)

H&M, the worldwide style retailer, has over 30 million followers on Instagram. The model’s account is a visible smorgasbord of style inspiration, sustainability initiatives, and various style collaborations. H&M’s dedication to aware style is mirrored in its Instagram presence.

  1. Nationwide Geographic (@natgeo)

Nationwide Geographic, the famend media group, boasts an Instagram following of over 160 million. The model’s account is a celebration of nature, wildlife, and human tradition. Nationwide Geographic’s beautiful visible content material transports followers to far-flung corners of the world, fostering a love for exploration and conservation.

  1. Victoria’s Secret (@victoriassecret)

Victoria’s Secret, the lingerie and style model, has over 72 million followers on Instagram. The model’s account is a showcase of its iconic lingerie collections, glamorous runway reveals, and influential partnerships with fashions and influencers. Victoria’s Secret leverages Instagram to advertise physique positivity and feminine empowerment.

  1. GoPro (@gopro)

GoPro, the motion digital camera firm, connects with over 17 million followers on Instagram. The model’s account is an adrenaline-packed journey, that includes user-generated content material of utmost sports activities, journey escapades, and epic out of doors experiences. GoPro’s platform encourages followers to seize and share their most exhilarating moments.

  1. Oreo (@oreo)

Oreo, the beloved cookie model, has over 2.8 million followers on Instagram. Oreo’s account is a artistic playground, that includes whimsical cookie artwork, mouthwatering recipes, and playful animations. The model’s Instagram presence delights followers of all ages.

  1. Lululemon (@lululemon)

Lululemon, the activewear model, connects with over 4 million followers on Instagram. The model’s account showcases the intersection of health, mindfulness, and style. Lululemon’s Instagram presence promotes holistic wellness and encourages followers to guide energetic, balanced lives.


The preferred manufacturers on Instagram have efficiently harnessed the platform’s potential to attach with their viewers, construct model loyalty, and form shopper conduct. Their mastery of compelling visible content material, authenticity, viewers engagement, and strategic use of hashtags has propelled them to the highest of the Instagram hierarchy.

For companies and types aspiring to emulate this success, do not forget that authenticity, storytelling, and buyer engagement are the cornerstones of an efficient Instagram technique. In a world the place shoppers crave real connections and memorable experiences, Instagram affords a novel platform to create lasting impressions and construct significant relationships along with your viewers.


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